Senior Director, Marketing Planning (On-Site)
JOB SUMMARYThe Senior Director leads a team that is responsible for developing integrated marketing strategies, campaigns and plans across all MarketingThis team is responsible for integrating and connecting work streams, including acquisition, upgrade and retention strategies and plans, as well as connecting marketing channelsThis leader drives cohesion across the campaigns and programs of the Marketing department in order to drive customer growth, sales and results across all product linesThe Senior Director, Marketing Planning reports to the the Vice President, Marketing Planning & Operations.
MAJOR DUTIES AND RESPONSIBILITIESResponsible for strategy, execution, analysis and optimization of integrated marketing programs and campaignsWorks with business partners across Marketing including creative strategy, direct marketing, media, digital, database marketing and marketing enablement to ensure the flawless execution of integrated marketing campaigns from inception through post campaign analysisCollaborates with business partners outside of Marketing including Sales Operations, Marketing Analytics, and Market Research to connect workstreams and to understand customer behavior, triggers and metricsRecommends, plans and executes campaigns that are effective, on time, and on budgetLeads the planning and execution of strategy, tactics and measurement for integrated marketing campaigns enterprise wide to drive sales and results across all product lines.
Develops metrics for success; works with analytics and data teams to create marketing campaign measurement reporting and analysisRequires a deep understanding of how systems work and how to get at data to drive analysis.
Forecasts performance, identifies opportunities to improve results, enhance contact strategy or extend reachMeets or outperforms metric goalsWorks with teams across the Marketing organization including Multi-cultural Marketing, Database Marketing, Marketing Communications & Retention, Creative Strategy, Digital, Media and Direct Marketing to develop marketing plans and facilitate metrics and reporting to analyze performance and to drive marketing efficiencies and effectivenessIdentifies areas of opportunity for new programs and campaignsDrives marketing ROI through innovative tactics, reporting and process improvementsCreates, adjusts or maintains processes to ensure flawless but flexible execution, driving down expenses and reducing speed to marketIdentifies, implements and enhances processes and tools to support integrated campaigns and plans.
Manages a high-performing team of marketing experts that can provide the organization with world class experience, knowledge, execution and overall marketing leadership.
Implements strategic and operational processes making time, information, and decision processes more effective.
Supports the Marketing team with other duties and projects as needed.
This role is based on-site at our corporate office in Stamford, CTThis role is not remote/hybridREQUIRED QUALIFICATIONSRequired Skills/Abilities and KnowledgeAbility to read, write, speak and understand EnglishStrong computer skills including Excel, PowerPoint, and WordRequires a successful track record of developing and executing integrated, strategic plans, managing and executing marketing projects, strong project management skills, superior analytical and technical expertise and a demonstrated ability to leadExceptional leadership, communication and organizational skillsExpertise in mass, digital and/or direct marketing planning at an executive levelStrong attention to detail balanced with the ability to think strategicallyHighly developed capacity for teamwork and a strong focus on the customerAbility to present to executive managementAbility to work independently and develop recommendations autonomouslyAbility to manage all phases of multiple projects from beginning to end with sufficient autonomyAbility to show judgment and initiative and to accomplish job duties in a fast paced environmentAbility to mine, analyze and interpret data to make recommendations based on analysis and expertiseAbility to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experienceAbility to make decisions and resolve problems while working under pressureComfort with ambiguity, and the ability to manage and foster changeRequired EducationBachelor's Degree in Marketing, Business or related discipline and/or an equivalent experienceRequired Related Work Experience and Number of YearsDirect, mass and/or digital marketing experience 10+Marketing Analytics 10+Project Management 10+Leadership of Marketing teams 5+PREFERRED QUALIFICATIONSPreferred Skills/Abilities and KnowledgeKnowledge of the connectivity and telecommunications category including broadband internet, mobile, streaming and/or relevant products and services a plusExperience marketing services and/or recurring revenue products a plusApply now, connect a friend to this opportunity or sign up for job alerts#LI-NT1 MOP804 2024-30928 2024 Here, employees don't just have jobs, they build careersThat's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including:
Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum ReachWhen you join us, you're joining a strong community of more than 101,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters mostWatch this video to learn more.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancementEOE, including disability/vetsLearn about our inclusive culture.
Recommended Skills Analytical Attention To Detail Business Process Improvement Communication Creative Strategies Data Analysis Apply to this job.
Think you're the perfect candidate? Apply on company site Estimated Salary: $20 to $28 per hour based on qualifications.
MAJOR DUTIES AND RESPONSIBILITIESResponsible for strategy, execution, analysis and optimization of integrated marketing programs and campaignsWorks with business partners across Marketing including creative strategy, direct marketing, media, digital, database marketing and marketing enablement to ensure the flawless execution of integrated marketing campaigns from inception through post campaign analysisCollaborates with business partners outside of Marketing including Sales Operations, Marketing Analytics, and Market Research to connect workstreams and to understand customer behavior, triggers and metricsRecommends, plans and executes campaigns that are effective, on time, and on budgetLeads the planning and execution of strategy, tactics and measurement for integrated marketing campaigns enterprise wide to drive sales and results across all product lines.
Develops metrics for success; works with analytics and data teams to create marketing campaign measurement reporting and analysisRequires a deep understanding of how systems work and how to get at data to drive analysis.
Forecasts performance, identifies opportunities to improve results, enhance contact strategy or extend reachMeets or outperforms metric goalsWorks with teams across the Marketing organization including Multi-cultural Marketing, Database Marketing, Marketing Communications & Retention, Creative Strategy, Digital, Media and Direct Marketing to develop marketing plans and facilitate metrics and reporting to analyze performance and to drive marketing efficiencies and effectivenessIdentifies areas of opportunity for new programs and campaignsDrives marketing ROI through innovative tactics, reporting and process improvementsCreates, adjusts or maintains processes to ensure flawless but flexible execution, driving down expenses and reducing speed to marketIdentifies, implements and enhances processes and tools to support integrated campaigns and plans.
Manages a high-performing team of marketing experts that can provide the organization with world class experience, knowledge, execution and overall marketing leadership.
Implements strategic and operational processes making time, information, and decision processes more effective.
Supports the Marketing team with other duties and projects as needed.
This role is based on-site at our corporate office in Stamford, CTThis role is not remote/hybridREQUIRED QUALIFICATIONSRequired Skills/Abilities and KnowledgeAbility to read, write, speak and understand EnglishStrong computer skills including Excel, PowerPoint, and WordRequires a successful track record of developing and executing integrated, strategic plans, managing and executing marketing projects, strong project management skills, superior analytical and technical expertise and a demonstrated ability to leadExceptional leadership, communication and organizational skillsExpertise in mass, digital and/or direct marketing planning at an executive levelStrong attention to detail balanced with the ability to think strategicallyHighly developed capacity for teamwork and a strong focus on the customerAbility to present to executive managementAbility to work independently and develop recommendations autonomouslyAbility to manage all phases of multiple projects from beginning to end with sufficient autonomyAbility to show judgment and initiative and to accomplish job duties in a fast paced environmentAbility to mine, analyze and interpret data to make recommendations based on analysis and expertiseAbility to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experienceAbility to make decisions and resolve problems while working under pressureComfort with ambiguity, and the ability to manage and foster changeRequired EducationBachelor's Degree in Marketing, Business or related discipline and/or an equivalent experienceRequired Related Work Experience and Number of YearsDirect, mass and/or digital marketing experience 10+Marketing Analytics 10+Project Management 10+Leadership of Marketing teams 5+PREFERRED QUALIFICATIONSPreferred Skills/Abilities and KnowledgeKnowledge of the connectivity and telecommunications category including broadband internet, mobile, streaming and/or relevant products and services a plusExperience marketing services and/or recurring revenue products a plusApply now, connect a friend to this opportunity or sign up for job alerts#LI-NT1 MOP804 2024-30928 2024 Here, employees don't just have jobs, they build careersThat's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including:
Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum ReachWhen you join us, you're joining a strong community of more than 101,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters mostWatch this video to learn more.
Who You Are Matters Here We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancementEOE, including disability/vetsLearn about our inclusive culture.
Recommended Skills Analytical Attention To Detail Business Process Improvement Communication Creative Strategies Data Analysis Apply to this job.
Think you're the perfect candidate? Apply on company site Estimated Salary: $20 to $28 per hour based on qualifications.
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